Instagram Ads is a paid advertising feature on Instagram, which is owned by Facebook (now Meta). Instagram Ads allow businesses and individuals to promote content in various ad formats across the Instagram platform, including in the main feed, Stories, Explore, and more. Since Instagram is highly visual, it is particularly suited for businesses with strong imagery or video content, such as fashion, food, travel, beauty, and fitness industries.

Similar to Facebook Ads, Instagram Ads offers a range of targeting options to help advertisers reach specific audiences based on factors like demographics, interests, behaviors, and location. These ads are also created and managed through Meta's Ads Manager, where advertisers can set budgets, track performance, and adjust campaigns.

Instagram Ads allow businesses to drive engagement, increase brand awareness, generate website traffic, or drive direct conversions. The visual and engaging nature of the platform makes it a popular choice for businesses aiming to showcase their products and create immersive experiences.

Instagram Ads come in several formats, including:

Photo Ads: A single image that appears in users’ feeds.

Video Ads: A short video (up to 60 seconds) that appears in the feed or Stories.

Carousel Ads: Multiple images or videos that users can swipe through.

Story Ads: Full-screen vertical ads that appear between user Stories.

Reels Ads: Ads displayed within Instagram Reels, the short-form video content feature.

Collection Ads: Ads that allow users to explore a variety of products within the ad itself.

Explore Ads: Ads that appear when users are browsing the Explore tab.