Quora Ads is an advertising platform provided by Quora that allows businesses and individuals to promote their products, services, or content on the Quora platform. With over 300 million active monthly users engaging in a wide variety of topics, Quora Ads provides a unique opportunity for advertisers to reach a highly targeted audience based on interests, intent, and behavior.

Key Features of Quora Ads

1. Diverse Ad Formats

   • Text Ads: Simple, non-intrusive ads that blend into the platform's Q&A format.
   • Image Ads: Visually engaging ads that appear within users' feeds.
   • Promoted Answers: Businesses can promote their answers to reach more users and establish authority on a topic.
   • Lead Gen Forms: Ads designed to collect user information directly on Quora.
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2. Precise Targeting Options

   • Topic Targeting: Show ads on specific topics relevant to your business.
   • Question Targeting: Place ads next to specific questions users ask.
   • Interest Targeting: Reach users based on their browsing and engagement behavior on Quora.
   • Keyword Targeting: Target questions containing specific keywords.
   • Audience Retargeting: Re-engage users who have interacted with your website or ads.
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3. Pay-Per-Click (PPC) Model
   Advertisers only pay when users click on their ads, ensuring cost efficiency.

4. Self-Serve Platform
   Quora Ads offers an easy-to-use interface for campaign setup, management, and monitoring.

5. Analytics and Insights
   Track ad performance with metrics like impressions, clicks, conversions, and ROI to optimize campaigns.