Pinterest Ads are a paid advertising option on Pinterest, a visually-driven social media platform where users discover, save, and share ideas, products, and inspiration for various interests like fashion, home decor, recipes, travel, and more. Pinterest Ads enable businesses to promote their content in the form of "Pins" to reach a broader audience, drive traffic, and increase conversions.

Pinterest is particularly effective for businesses targeting users in the discovery and planning phases of their buying journey, as users often use the platform to research products or gather inspiration for future purchases.

Types of Pinterest Ads

Pinterest Ads blend seamlessly with the platform's content and come in various formats:

1. Promoted Pins:

   • These are standard Pins that appear in users' feeds and search results, labeled as "Promoted."
   • They look like regular Pins but are shown to a larger, targeted audience.
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2. Promoted Video Pins:

   • These are video-based ads that autoplay in users' feeds.
   • They’re designed to grab attention and are great for storytelling or demonstrating products in action.

3. Promoted Carousel Pins:

   • These ads allow you to showcase multiple images (up to 5) within a single Pin that users can swipe through.
   • Perfect for highlighting a range of products, showcasing features, or telling a sequential story.
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4. Shopping Ads:

   • Shopping Ads allow businesses to promote individual products, including an image, price, and a direct link to purchase the product.
   • They are automatically created from your product catalog.
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5. Idea Ads (formerly Story Pins):

   • Idea Ads are a multi-page format that enables businesses to share longer, more engaging content.
   • Great for tutorials, step-by-step guides, or inspiring users with creative ideas.
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6. Collection Ads:

   • These ads include a hero image or video, followed by smaller, related images or products.
   • They encourage users to explore more products in a cohesive format.
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7. Dynamic Ads:

   • These ads automatically personalize Pins for users based on their interests and behaviors, using your product catalog.
   • Ideal for remarketing campaigns.
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